ZQ Merino is the world`s leading ethical wool brand.
ZQ partners with the best growers and international brands, who share the same values when it comes to the land, the people and our animals. ZQ stands for quality, sustainability and connection, from the grower through to the consumer.
ZQ represents the wool of choice for world-class brands that are serious about producing amazing natural products.
ZQ Merino partners with progressive growers, to help sell ethically grown wool to some of the biggest international brands, by sharing our grower’s good work with the global market. ZQ growers and brand partners believe natural beats synthetic any day, and strive to ensure their production is managed in a way that puts the people, animals, and our environment first. ZQ certified wool is recognized as the best of the best, giving brands and consumers confidence in how it’s been made.
Ascend Rugs is proud to be a brand partner in ZQ along with renowned brands such as Loro Piana, Icebreaker, Smartwool, Reda, Allbirds, John Smedley and others.