Zque

As The New Zealand Merino Company’s sole carpet and rug manufacturing partner, Ascend has access to the best Merino wool fiber brand available - Zque.

Zque is the best Merino wool produced in the best way. Zque ensures that Merino production meets high standards for the stewardship of livestock, management of the environment and socially responsible practices, and that the resulting products are of the highest quality.

Luxurious Merino wool fiber is used in all Ascend Merino products - look for the Zque brand on qualifying Ascend Collections in our Product Catalog.

To learn more about Zque:

  • Visit the Zque website: www.discoverzque.com.
  • Download the ZqueSweetspot App on your iPhone or iPad, enter the Ascend Sweetspot Code: 521602, and:
    • discover the growers and the Merino sheep that produced the wool fiber;
    • connect with the place where the Zque product started its life journey;
    • learn what Zque stands for;
    • connect with Ascend to see where and how our products are made; as well as
    • test your skills in the Baaber Shop by shearing a Merino sheep.