Handmade New Zealand Rugs
The Ascend philosophy combines seven key factors to produce superb handmade rugs of the highest standard.
Softness & Texture
Ascend rugs use only the finest New Zealand wool, carefully selected for its whiteness and superior softness.
When combined with the unique Watermill™ yarn manufacturing system, the resulting yarns and rugs have superb yarn definition and texture, as well as a wonderful softness and luxury underfoot.
Softness & Texture
Zque is the best Merino wool produced in the best way. Zque ensures that Merino production meets high standards for the stewardship of livestock, management of the environment and socially responsible practices, and that the resulting products are of the highest quality.
Watermill™ Yarns
Unique Watermill™ yarns are produced by entangling wool fibers in a tube with water and a gentle, safe detergent. The resulting yarns are very clean and have a uniform round cross-section.
Watermill™ yarns have high strength and low fiber piling, giving superior performance from the softest and finest fibers. High pile weights of between 60oz/sq.yd and 200oz/sq.yd ensure a luxurious feel underfoot.
Watermill™ is the trademark of Radford Yarn Technologies Ltd.
Custom Rugs
Color & Design
Any color, any size, any shape, any design.
The pristine whiteness of Ascend's precious mountain wool is the perfect blank canvas, taking dye beautifully to deliver spectacularly vibrant colors or bright whites.
Sustainability
Pure, natural New Zealand wool is a fiber with an entirely sustainable lifecycle demonstrating best practice responsibility in all areas from animal welfare to manufacture. Visit http://www.newluxurynzwool.co.nz/ and see why choosing a New Zealand wool rug is better for you and the environment.
Handmade Rugs
Ascend rugs, featuring contemporary designs, colors and textures, are handmade in Christchurch New Zealand to exacting standards.