Handmade New Zealand Rugs
The Ascend philosophy combines five key factors to produce superb handmade rugs of the highest standard.
Softness & Texture
Ascend rugs use only the finest New Zealand wool, carefully selected for its whiteness and superior softness.
When combined with the unique Watermill™ yarn manufacturing system, the resulting yarns and rugs have superb yarn definition and texture, as well as a wonderful softness and luxury underfoot.
Watermill™ Yarns
Unique Watermill™ yarns are produced by entangling wool fibers in a tube with water and a gentle, safe detergent. The resulting yarns are very clean and have a uniform round cross-section.
Watermill™ yarns have high strength and low fiber piling, giving superior performance from the softest and finest fibers. High pile weights of between 60oz/sq.yd and 200oz/sq.yd ensure a luxurious feel underfoot.
Watermill™ is the trademark of Radford Yarn Technologies Ltd.
Custom Rugs
Color & Design
Any color, any size, any shape, any design.
The pristine whiteness of Ascend's precious mountain wool is the perfect blank canvas, taking dye beautifully to deliver spectacularly vibrant colors or bright whites.
Handmade Rugs
Ascend rugs, featuring contemporary designs, colors and textures, are handmade in Christchurch New Zealand to exacting standards.