Ascend Rug Collections

Pure NZ

The Pure NZ Collection uses the finest renewable wool from some of New Zealand’s specialist black and colored sheep breeders.

Produced from small and carefully managed sheep flocks, these wools are naturally colored, free from harmful chemicals, and contain no dyestuffs.


Wool sourced for this Collection is fully traceable from farm to branded product.

Selected farms follow best practice animal welfare, health management and sustainable wool production system.

Ascend sources four types of naturally colored fleeces – black (a dark brown), brown, fawn and white – and produces yarn from each color. These yarns can then be twisted and mixed to create a variety of natural color combinations.

Natural Spiral

Cut pile J-tuft
1½” height
4000/3 Tex yarn
110oz/sq.yd
Natural Spiral - Brown / Fawn / White Natural Spiral - Brown / Fawn / White